Selling

Why the Holidays are a Great Time to Sell Your Home

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It’s that time of year again. The malls are packed with last-minute shoppers, and there are colourful lights strung up in the trees. If the listing for your home is still active, you may be second-guessing your decision to keep it that way. Don’t.

While the holidays can be stressful—and so can selling a piece of real estate—there are actually some major benefits associated with keeping a home on the market at this time of year.

Here are four reasons why marketing your property now is a good idea…

Buyers are ready

Home hunting at this time of year means bundling up and battling snowy conditions. It also means making time in what’s bound to be a busy holiday schedule. You can bet that any buyers who are willing to brave the cold and push their seasonal socializing onto the back burner are serious about making a purchase. In other words: if your home piques someone’s interest in late December, there’s a good chance that they’re really, really interested.

You’ll have less competition

Put simply, there’s less available inventory at this time of year, as many sellers choose to pull their homes off the market until after the new year. That’s great news if you decide to keep your listing active. It means your home has less competition, so it can truly stand out. To make the most of this advantage, ensure that the exterior of your property shines. If you decorate for the holidays, opt for tasteful touches—like a richly-coloured wreath for the front door.

You can make your property feel like home

You can make a living space comfortable at any time of year, but the holiday season provides a perfect opportunity to create a homey environment. When a potential buyer steps into your inviting home interior after experiencing the cold and grey outside, they’ll form positive associations with your property. By turning up the heat, adding cozy throw pillows and blankets, and adding some warm lighting, you can make it easy for buyers to imagine your home as their own.

Employees may be transferring

Last but not least, employees often find out they’ll be transferring for work toward the end of the year. These are often buyers who need to find a place to live right away. As a result, they may be more interested than other home hunters in making a quick and efficient purchase!

While selling a home during the holidays can be tricky, it’s far from impossible. Even if your house or condo isn’t snapped up during this period, buyers who are casually browsing listings just might take a closer look at it in the new year. So this season, don’t worry if your property is still on the market. Instead, relax, enjoy the holidays, and trust in the advice of a real estate agent with local expertise!

Ready to sell your home? We’d love to walk you though the process! Get in touch with us to get started.